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The aim of this study was to assess community awareness of childhood immunizations and intent to immunize　children　after a social marketing immunization campaign. Two interviewer-assisted street-intercept surveys were used to evaluate awareness of childhood immunizations. The "Take Control! Immunize" social marketing campaign was developed using a community-based participatory research approach. Billboards, flyers, and various "walking billboard" (eg, backpacks, pens) were used to deliver immunization messages in the community settings. Over 85% of community members recalled the "Take Control! Immunize" message. Almost half of those who saw the immunization message indicated that the message motivated them to act, including getting their　children　immunized or calling their physician to inquire about their　children’s immunizations status. All respondents indicated that immunizations were important for　children,　and that they were likely to immunize their　children. It seems that culturally appropriate social marketing immunization messages can increase parental awareness and behavioral intention to immunize their　children.

Acute exacerbations of asthma and readmission may be associated with severe influenza infection, and　children　with asthma are a priority group for influenza vaccination. This study evaluated the outcome of the influenza vaccine in Asian　children with asthm. The aim of this study was to analyze the outcomes of inactivated influenza vaccine in　children　with mild persistent asthma. A cross-sectional non-randomized study was performed on 93 mild persistent asthmatic　children　who attended a Pediatric Allergy Clinic. Forty eight patients were immunized with two doses of inactivated influenza vaccine at one month interval. Respiratory illnesses and asthma-related events were compared between the immunized and the un-immunized groups. The two study groups had similar demographic and clinical characteristic, except with regards to eczema, including asthma controllers and skin prick testing results. One year after the vaccine was administered, the immunized group had significantly reduced acute respiratory tract illnesses, asthma exacerbations, emergency room visits, bronchodilator usage and systemic steroid administrations. Hospitalizations and their duration were also reduced in the immunized group. Immunization with inactivated influenza vaccine in　children　with mild persistent asthma seems to reduce the occurrence of respiratory illnesses and asthma-related events.